Role: Creative Director
Client: Bombay Sapphire

Agency: IN Connected | New York

 

The challenge was to convince vodka- and non-gin-drinkers to make the switch to Bombay Sapphire. We decided to stir things up by positioning this well-balanced and mixable elixir as a versatile canvas for creation. To immerse our target in the limitless potential of gin, our look/feel, and strategy was carefully devised to inspire awaken people’s creativity and get them to explore the endless possibilities with Bombay Sapphire. 

Creativity begins here.