Role: Design & Art Direction

Client: Heineken USA

Agency: Geometry Global | New York

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We partnered with the local music station KROQ and design the Heineken gifting suite where musicians could come hang out and drink ice-cold Heineken after their performance for the KROQ house! Since it was the gifting suite, we sent any celebrity guest that came through their very own draught-keg so they could enjoy Heineken at home.

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The catch: the area designated as the "gifting suite" was a horse stable and we had 2 weeks to design and execute.

 

On site at the Coachella campgrounds, we created a cooler unit just for our fans.

 

With this multi-channel activation, we were able to drive sales off & on premise. The POS made consumers aware of the cold storage unit on-site, enticing them to buy and bring their own Heineken to Coachella where they could store it and access it through a fingerprint scan.